Title Digital Marketing Executive – PPC Specialist (7+ years experience)
Location Mangalore
Job Information

Roles/Responsibilities

  • You will be in charge of coming up with strategies, implementing and optimizing Google AdWords PPC campaigns for our SaaS product UniCourt (https://unicourt.com/) and one other partner product
  • You will need to understand our products, services and the targeted domain, analyze and optimize our online presence, generate and implement recommendations for on-page and off-page conversions
  • You will need to work with our product heads to build and implement a complete strategy for targeting specific markets online
  • Keyword Research
  • Competitor Analysis
  • Generating and analyzing reports from Google Analytics
  • Monitor click rates and conversions on different online marketing campaigns
  • Create and A/B test landing pages for different campaigns
  • Manage SMM campaigns (LinkedIn, Twitter, Facebook, etc.)

Experience/Attitude

  • 7+ years experience in Online Marketing especially in PPC
  • Strong technical knowledge on SEM and PPC
  • Extensive experience with Google Adwords, Google Studio, etc
  • Extensive experience with web analytics such as Google Analytics and Webmaster Tools
  • Experience with Double Click Search or some other Third Party tools effectively manage 1000+ AdWords campaign is a PLUS
  • Excellent communication skills
  • Self-learner
  • Motivated to have significant impact on sales, products and company
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